Chuyên Viên Marketing Hiệu Quả Trên TikTok

ABOUT THE ROLE

Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.

As a Performance Markete

r, you will focus on the development and execution of high-impact advertising campaigns on one of the most promising social platforms: TikTok. Your role will focus on optimizing campaign performance, maximizing return on ad spend (ROAS), and driving both customer acquisition and retention. We are looking for a performance marketer with a strong or proven track record of scaling growth and delivering measurable business results.

KEY RESPONSIBILITIES

• Manage high budget ad campaigns (Up to Total $250,000/month) in US Market.

• Develop and implement performance marketing strategies specifically on TikTok to acquire customers and increase its long-term value, specifically in US market.

• Plan, launch, and continuously optimize advertising campaigns to meet performance goals.

• Provide regular reporting and insights on campaign performance, KPIs, and actionable recommendations for optimization.

• Collaborate closely with our creative, analytics, and product teams to ensure seamless campaign execution and cohesive messaging.

• Refine targeting strategies based on audience insights and segmentation, specifically with US audience.

• Always stay updated with industry trends, ok updates, and best practices to keep our marketing efforts competitive and innovative.

• Experiment with ad creatives, audience targeting, and campaign strategies to enhance performance and maximize ROI.

• Provide ongoing performance reports to stakeholders, sharing insights, highlighting successes, and identifying opportunities for improvement.