Senior Brand Design

Responsibilities

Accountabilities are statements of the important end results which the job must achieve. These statements should relate to an end result or objective which must be accomplished and against which some measurement of performance can be applied.

The Senior Designer is responsible for the execution of brand design strategies and graphic design projects within our food & snacks portfolio, specifically for Lay’s Thailand. The successful candidate will demonstrate superior ability to drive design quality, from concept development to refinement, and execution.

The Senior Designer takes ownership of the visual identity for products in Lay’s portfolio – Lays, MAX, STAX, new products – working in collaboration with the Design Manager, Design Director, brand teams and marketing.

They work closely with global GSG for approvals and collaboration.

Generate creative design proposals (visions, scenarios, concepts) in order to visualize the desired output and share it with internal and external team members.

Participates in research activities and effectively translates customer needs into actionable design requirements, and apply those requirements into design solutions. Responsible for driving to final design recommendations, decisions and design approval to enable artwork execution / production phases.

Ensures thorough consideration of all project variables and that the final solution will perform as planned.

Qualifications

Key Skills/Experience Required

• Outstanding design portfolio
• International experience
• Innovation a plus
• Fluent in English, spoken and written
• Proven design team leader
• 5+ years of brand design experience
• Graphic design degree or equivalent
• Tangible understanding of digital ecosystem
• Extraordinary design taste and skill
• Extraordinary ability in using the Adobe Creative Suite software ( 3D software is a Plus)
• Works well under pressure.