Marketing & Communications Officer

Responsibilities

• Assisting in the planning and implementation of marketing activities across online and offline channels like social media, paid ads, PR, and event marketing
• Supporting the management and optimization of social media platforms, contributing to content creation and curation.
• Aiding in planning and executing video shoots, including assisting with pre-production tasks like location scouting, scriptwriting, and coordinating with the production team.
• Assisting in the organization and execution of marketing events, including promotional activities and event reporting.
• Supporting the analysis of marketing campaign performance, tracking metrics like engagement and conversion rates.
• Participating in market research and competitor analysis to spot trends and opportunities.
• Contributing to content writing for various platforms, including websites, blogs, social media, and email campaigns.
• Assisting in translating content while ensuring the preservation of original meaning and tone.
• Providing input for content enhancement based on performance data and audience feedback.
• Coordinating and working with other business lines’ marketing officers
• Finding and coordinating with suppliers to achieve corporate branding objectives.
• Assisting in filing and administration support

Qualifications

• Bachelor's degree in marketing, online marketing or a related field preferred.
• Basic experience or familiarity with marketing channels including social media, online advertising, PR, and event marketing.
• Understanding of social media trends and content creation principles.
• Basic knowledge of social media analytics to assist in content performance monitoring.
• Some experience or knowledge of managing paid advertising campaigns on platforms like Facebook Ads or Google Ads.
• Understanding of basic data analysis and reporting tools such as Google Analytics.
• Good communication and storytelling abilities, with a knack for creating engaging content.
• Fluent in English and preferably another language, depending on the market focus.
• Creative and analytical thinking skills.
• Well organized and capable of handling multiple tasks and projects.
• Eager to learn and adapt to changes in the marketing field.
• Highly responsible with ability to work independently and manage multiple projects simultaneously.
• Outgoing and great interpersonal skills.
• Familiarity with social media management tools like Hootsuite, Buffer, or Sprout Social is a plus.
• Experience with graphic design software like Adobe Photoshop or Canva is a plus.